SPARKLE LAUNDRY DETERGENT AD SPOOF
INT,A MODERN HOME, DAY
Sharon, a disheveled housewife, trudges through her home
carrying a load of dirty laundry. As she walks, her children,
Sarah and Billy, and her husband Robert rush past her,
throwing their dirty laundry at the pile, overwhelming her.
Billy, Sarah and Robert exit hurriedly.
(discouraged) Bye! Have. . . a-
(they have already gone) good day.
Exasperated, Sharon drops the pile of laundry and blows her
tangled hair out of her face, sighing heavily and looking at
There is a knock at the door.
Sharon opens the door to reveal her friend Kathy, who is
dressed sharply and smiling excitedly. Kathy enters.
Kathy winks and pulls a fancy bottle labeled “Sparkle” out of
her bag. She gestures with it as she speaks.
I think it’s high time I let YOU in
on my little secret!
A voice-over begins to speak as Kathy takes Sharon by the
arm, leading her to the laundry room.
Has life lost it’s luster?
INT, SHARON’S LAUNDRY ROOM, A FEW MOMENTS LATER
Kathy and Sharon stand in the laundry room. Sharon nods,
Rob almost checked me into a looney
bin. All I do is clean– I’m so
frickin’ depressed. And the kids. . .
(she mimes choking a person).
Kathy pats Sharon on the back, pours a cap full of sparkle
into the wash, turns it on, and then pours another cap full
and hands it to Sharon, gesturing for her to drink it.
(suspicious but chipper)But I
thought this was laundry detergent!
Kathy smiles knowingly at the camera again.
Just trust me.
Sharon nervously takes a drink.
A sparkle-burst effect graphic appears on the screen around
Sharon, transformed, looks at Kathy, wide-eyed and blissful.
You weren’t kidding! What is this
stuff?? And what about the laundry?
Kathy winks and pulls out a fresh load of towels, breathing
Sharon rubs her face and body against the towels like a cat
in heat, her eyes rolling back in her head. She behaves as if
she has taken a mighty dose of the drug Ecstasy.
That was fast! How’d you do that?
A text graphic appears on the screen that reads:
Actual wash time varies.
(re:towels) They’re sooo soft! I
LOVE towels. I love you. You’re
like…a fairy or- a princess. (a pause)
Can I kiss you?
Sharon strokes Kathy’s hair affectionately.
You feel that? That’s the “Sparkle
Effect”. It’s working! Now let’s
get this job done!
WHITE SCREEN, COLORFUL INFO-GRAPHIC APPEARS.
A diagram of the interior of the human body illustrates how
sparkle works when inhaled or ingested as a voice over
A blue trail of glitter enters through the nose, then mouth,
and as it travels through various canals, it “dances”,
finally reaching the brain. Different areas of the brain
It’s more than a laundry detergent.
It’s SPARKLE. Sparkle’s unique
mood-boosting ingredients work
over-time, keeping your clothes
fresh and your days bright! For a
“Sparkle” your whole family will
INT, SHARON’S HOUSE, LATER THAT NIGHT
Loud electronic music plays and only the light of a pulsing
strobe illuminates the living room as Billy and Sarah dance
around with glow sticks, periodically stopping to deeply
inhale the sparkle scent from their shirts.
Nearby on the couch, Robert and Sharon kiss and rub up
against each other wildly, taking turns sniffing and rubbing
a bath towel.
Isn’t it time you got your Sparkle
Text graphic appears on screen:
Do not use Sparkle while driving or operating heavy
machinery. When used improperly, Sparkle may be habit
Side effects may include:
A sense of Euphoria
The belief in magic and/or a Unicorn deity
A feeling of invisibility
Acute night blindness in dogs and mice
increased sex drive
the urge to steal
A child-like wonder
INT, THE KITCHEN, MORNING
Sharon stands at the back door as the children and Robert
leave for the day.
Last night was something else,
sugarplum. Who knew you were such a
He kisses her sweetly and exits.
We love you mommy!
They hug Sharon enthusiastically before running out the door.
Sharon closes the door and smiles as she takes a small bottle
of Sparkle out of her apron pocket. She unscrews the cap and
inhales, then looks around before running to the laundry
room, where the washing machine is rocking violently in
Sharon looks at the camera, raises an eyebrow, and shuts the
laundry room door behind her.
Moans are heard.
A close-up of the Sparkle bottle and logo.
Add a drop of Sparkle to YOUR life!